Takeaways:

  • Apple’s first evening event, conflicting with American football.
  • M3 features smarter GPU utilization, no doubt because of Apple’s hand in both macOS and the chips.
  • Performance of the M3 is dubious given how they skirted around giving real numbers.
  • The M3 series also now includes hardware decoding of AV1, but not encoding.
  • Ridiculous claims about how Macs are used in science.
  • First Space “not even black” Black Apple Silicon Mac. Includes a special anti-fingerprint seal, but fingerprints will still show. Ask the reviewers.
  • Please stop using Intel Macs. Apple said so.
  • The 24-in iMac receives a M3 refresh.
  • Event was announced with less than a week’s notice and likely to undercut Qualcomm’s latest announcements and inflate Q4 earnings.

Referenced